The Printwear & Promotion LIVE! seminar programme is a first-class source of free information and advice delivered by garment decoration experts. Topics covered in The Decoration Advice Suite will include embroidery, direct to garment printing, direct to film printing and transfer printing.
To view the programme for each day just click on the links below.
This insightful educational seminar explores the rapidly evolving landscape of direct to film printing technology. This session will provide attendees with a comprehensive overview of advancements shaping the industry, focusing on four key pillars: supplies (film, ink, powder and liquid adhesive), speed, quality, and costs. With Colin Marsh, managing director, Resolute Heat printing doesn’t have to be confusing – but many struggle with peeling issues, marks on garments, scorched fabrics, or transfers that simply won’t stick. This practical, session will break down the most common reasons heat transfers fail and show you exactly how to avoid them. You’ll learn how time, temperature, and pressure really work, how to choose the right transfer for the right fabric, and the simple checks that can save you wasted garments and frustration. If you’re new to heat printing or want more confidence with your press, this is the perfect place to start. With Andy Rogers, director, Stahls' UK 1pm High-impact embroidery: Techniques for exceptional results Take your machine embroidery to the next level! This seminar provides practical advice for flawless stitching, choosing the right threads, needles, and backings for your design and application. Learn how sustainable materials can elevate your work and appeal to today’s customers. Perfect for beginners and pros alike, you’ll gain the skills and confidence to create standout embroidery that impresses every time. With Jayne Barlow, creative and technical manager, and Julia Redfern, regional account manager, Madeira UK This session breaks down, in plain language, when direct to garment printing is your best friend and how mixing the two can actually make your workflow smoother. You’ll walk away knowing which method to grab for different jobs, how to avoid common pitfalls, and how to get the best results without overthinking it. With Steve Poole, customer experience manager, Amaya Sales UK This informative seminar will provide attendees with all they need to know about using AI and ChatGPT to create vector art for direct to film printing. The session will also cover the following; digitising for 3D foam/ puff: dos and don’ts, best practises for digitising on hats, getting small text embroidery to work well on piqué polo and fleece garments, and how to get stitch count quotes in a few seconds. With Amit Jham, managing director, DigitisingMart Europe This informative seminar will provide attendees with all they need to know about using AI and ChatGPT to create vector art for direct to film printing. The session will also cover the following; digitising for 3D foam/ puff: dos and don’ts, best practises for digitising on hats, getting small text embroidery to work well on piqué polo and fleece garments, and how to get stitch count quotes in a few seconds. With Amit Jham, managing director, DigitisingMart Europe This insightful educational seminar explores the rapidly evolving landscape of direct to film printing technology. This session will provide attendees with a comprehensive overview of advancements shaping the industry, focusing on four key pillars: supplies (film, ink, powder and liquid adhesive), speed, quality, and costs. With Colin Marsh, managing director, Resolute Take your machine embroidery to the next level! This seminar provides practical advice for flawless stitching, choosing the right threads, needles, and backings for your design and application. Learn how sustainable materials can elevate your work and appeal to today’s customers. Perfect for beginners and pros alike, you’ll gain the skills and confidence to create standout embroidery that impresses every time. With Jayne Barlow, creative and technical manager, and Julia Redfern, regional account manager, Madeira UK This session breaks down, in plain language, when direct to garment printing is your best friend and how mixing the two can actually make your workflow smoother. You’ll walk away knowing which method to grab for different jobs, how to avoid common pitfalls, and how to get the best results without overthinking it. With Steve Poole, customer experience manager, Amaya Sales UK This advanced session dives deep into the real-world challenges of heat printing onto technical and performance fabrics. It will explore why certain materials fail, how to stabilise difficult garments, how to work with low-temp adhesives, and how to diagnose issues like dye migration, adhesion breakdown, and uneven pressure. Expect practical, expert-level insights you can apply immediately – from optimising your workflow to selecting transfer types based on fibre composition and garment construction. If you’re already confident with heat printing but want to eliminate failure rates on challenging fabrics, this session is built for you. With Andy Rogers, director, Stahls' UK 11am High-impact embroidery: Techniques for exceptional results Take your machine embroidery to the next level! This seminar provides practical advice for flawless stitching, choosing the right threads, needles, and backings for your design and application. Learn how sustainable materials can elevate your work and appeal to today’s customers. Perfect for beginners and pros alike, you’ll gain the skills and confidence to create standout embroidery that impresses every time. With Jayne Barlow, creative and technical manager, and Chris Camm, regional account manager, Madeira UK This session breaks down, in plain language, when direct to garment printing is your best friend and how mixing the two can actually make your workflow smoother. You’ll walk away knowing which method to grab for different jobs, how to avoid common pitfalls, and how to get the best results without overthinking it. With Steve Poole, customer experience manager, Amaya Sales UK This insightful educational seminar explores the rapidly evolving landscape of direct to film printing technology. This session will provide attendees with a comprehensive overview of advancements shaping the industry, focusing on four key pillars: supplies (film, ink, powder and liquid adhesive), speed, quality, and costs. With Colin Marsh, managing director, Resolute This advanced session dives deep into the real-world challenges of heat printing onto technical and performance fabrics. It will explore why certain materials fail, how to stabilise difficult garments, how to work with low-temp adhesives, and how to diagnose issues like dye migration, adhesion breakdown, and uneven pressure. Expect practical, expert-level insights you can apply immediately – from optimising your workflow to selecting transfer types based on fibre composition and garment construction. If you’re already confident with heat printing but want to eliminate failure rates on challenging fabrics, this session is built for you. With Andy Rogers, director, Stahls' UK Sunday, February 22
11am The future of DTF
12pm Why your heat transfers fail (and how to fix them)

2pm DTG in the age of DTF: When to use it, when not to – and how to make both work together
3pm Creating artwork in the ChatGPT era Monday, February 23
11am Creating artwork in the ChatGPT era
12pm The future of DTF
1pm High-impact embroidery: Techniques for exceptional results
2pm DTG in the age of DTF: When to use it, when not to – and how to make both work together
3pm No more failed prints: Decorating polyester, nylon, and other tricky fabrics Tuesday, February 24


12pm DTG in the age of DTF: When to use it, when not to – and how to make both work together
1pm The future of DTF
2pm No more failed prints: Decorating polyester, nylon, and other tricky fabrics
