The Printwear & Promotion LIVE! seminar programme is a first-class source of free information and advice delivered by expert speakers from all corners of the garment decoration industry and business world. Topics covered in The Knowledge Centre will include attracting clients on Instagram and how to sell value, not discounts.
To view the programme for each day just click on the links below.
Sunday, February 22
11.30am Three ways to attract your ideal clients on Instagram in 2026
Want to make Instagram finally work for your business? In this engaging, interactive session, three powerful ways to attract your dream clients in 2026 will be revealed – starting with a bio that converts, hashtags that get you discovered, and Stories that keep your audience hooked. Packed with practical tips, live bio makeovers, and easy-to-implement strategies, this is the must-attend session if you’re ready to boost your visibility and grow your business through Instagram.
With Estelle Keeber, Instagram expert, Immortal Monkey
12.30pm The price perception problem: How to sell value, not discounts
If customers keep asking for discounts, it’s not a pricing problem; it’s a positioning problem you have. In this session, attendees will be shown how to confidently communicate value so clients see you as a partner, not a commodity. You'll be shown how to reframe price conversations, how to handle objections, and how to make buyers feel that working with you is worth paying more for. This is the same practical approach taught to print companies who’ve raised prices, grown margins, and strengthened client relationships without losing business. If you’re tired of ‘can you do it cheaper’, this session will help you shift the conversation and take back control of your margins.
With Colin Sinclair McDermott, The Online Print Coach
1.30pm How to market with no marketing department in 2026
Back again after standing room only sessions, this seminar will once again bring practical and scalable marketing tips, with an expanded edition of the 2024 and 2025 seminars. If you’re struggling to get started or you want to build on your successes in 2026 then this is the marketing talk you need for a big 2026. All attendees will get exclusive working documents to take back with them.
With Andy Rogers, director, Stahls' UK
2.30pm From order chaos to order flow: Automating your fulfilment pipeline
This presentation will demonstrate how decoration businesses can eliminate manual handoffs and reduce daily administrative burden through intelligent automation. Attendees will discover practical strategies to connect their business systems – from order processing and production scheduling through to shipping and customer communications. This is particularly valuable for shop owners and managers who find themselves as bottlenecks in their own operations, constantly switching between systems and manually moving information from one platform to another.
With Kevin Jarvis, a Deconetwork DecoPro
3.30pm Dream it. Make it. Sell it: Personalisation and business opportunities with digital printing
In a world where personalisation is key to standing out and capturing consumer attention, digital printing has become a truly transformative tool. This session hosted by Rob Goleniowski, regional general manager – UK, Ireland, Scandinavia and Baltics at Roland DG explores how digital printing enables the fast and efficient creation of customised products, opening up new business opportunities for companies of all sizes. The session invites participants to explore the potential of various digital printing technologies in developing value-added applications and new revenue streams.
Rob Goleniowski, regional general manager – UK, Ireland, Scandinavia and Baltics, Roland DG
Monday, February 23
11.30am Three ways to attract your ideal clients on Instagram in 2026
Want to make Instagram finally work for your business? In this engaging, interactive session, three powerful ways to attract your dream clients in 2026 will be revealed – starting with a bio that converts, hashtags that get you discovered, and Stories that keep your audience hooked. Packed with practical tips, live bio makeovers, and easy-to-implement strategies, this is the must-attend session if you’re ready to boost your visibility and grow your business through Instagram.
With Estelle Keeber, Instagram expert, Immortal Monkey
12.30pm Task vs value work? How important is automated workflow to the growth of your business?
Every SMB owner knows the paradox: the skills that built your £1m+ business can become its biggest bottleneck. You've become the indispensable ‘glue’ – but what happens when that glue becomes brittle? If you've ever returned from a few days off to find everything falling apart, you're living this reality. Your team is drowning in order entry, processing, invoicing, and administrative tasks – leaving no time for what actually grows your business: customer care, sales, and innovation. This session will reveal how successful SMBs break free from this trap through strategic reskilling and intelligent automation, transforming time from your greatest enemy into your most powerful ally.
With Phil Oakley, director, Onpoint Supply Services
1.30pm How to market with no marketing department in 2026
Back again after standing room only sessions, this seminar will once again bring practical and scalable marketing tips, with an expanded edition of the 2024 and 2025 seminars. If you’re struggling to get started or you want to build on your successes in 2026 then this is the marketing talk you need for a big 2026. All attendees will get exclusive working documents to take back with them.
With Andy Rogers, director, Stahls' UK
2.30pm From order chaos to order flow: Automating your fulfilment pipeline
This presentation will demonstrate how decoration businesses can eliminate manual handoffs and reduce daily administrative burden through intelligent automation. Attendees will discover practical strategies to connect their business systems – from order processing and production scheduling through to shipping and customer communications. This is particularly valuable for shop owners and managers who find themselves as bottlenecks in their own operations, constantly switching between systems and manually moving information from one platform to another.
With Kevin Jarvis, a Deconetwork DecoPro
3.30pm Managing the diversity of your wide-format printer
It’s great that your machine can produce hundreds of different products on thousands of different materials, but what are the key products and materials that you should focus on to get that new machine paid for as soon as possible and how do you find the customers for them? This seminar will show you how you can develop your product range to get the best ROI possible. This session will include lots of real-world examples, case studies and some in depth discussions about costs, pricing, margins and finding new customers.
With Alex Liggett, owner, The Vinyl Guys
Tuesday, February 24
11.30am Managing the diversity of your wide-format printer
It’s great that your machine can produce hundreds of different products on thousands of different materials, but what are the key products and materials that you should focus on to get that new machine paid for as soon as possible and how do you find the customers for them? This seminar will show you how you can develop your product range to get the best ROI possible. This session will include lots of real-world examples, case studies and some in depth discussions about costs, pricing, margins and finding new customers.
With Alex Liggett, owner, The Vinyl Guys
12.30pm Task vs value work? How important is automated workflow to the growth of your business?
Every SMB owner knows the paradox: the skills that built your £1m+ business can become its biggest bottleneck. You've become the indispensable ‘glue’ – but what happens when that glue becomes brittle? If you've ever returned from a few days off to find everything falling apart, you're living this reality. Your team is drowning in order entry, processing, invoicing, and administrative tasks – leaving no time for what actually grows your business: customer care, sales, and innovation. This session will reveal how successful SMBs break free from this trap through strategic reskilling and intelligent automation, transforming time from your greatest enemy into your most powerful ally.
With Phil Oakley, director, Onpoint Supply Services
1.30pm Turning your print database into a profit engine
Most printers are sitting on a goldmine of opportunity without even realising it. Their customer database is full of people who already know, like, and trust them, but because there’s no consistent follow-up or email strategy, those relationships fade away. This session will show you how to turn that dusty database into a predictable source of sales and reorders. It will cover how to segment customers properly, what to send (and what not to send), and how to use simple automation tools to stay top of mind all year round. This isn’t about complicated tech; it’s about smart communication. The goal is to build a system that quietly generates repeat business, nurtures loyalty, and keeps customers coming back.
With Colin Sinclair McDermott, The Online Print Coach
2.30pm From order chaos to order flow: Automating your fulfilment pipeline
This presentation will demonstrate how decoration businesses can eliminate manual handoffs and reduce daily administrative burden through intelligent automation. Attendees will discover practical strategies to connect their business systems – from order processing and production scheduling through to shipping and customer communications. This is particularly valuable for shop owners and managers who find themselves as bottlenecks in their own operations, constantly switching between systems and manually moving information from one platform to another.
With Kevin Jarvis, a Deconetwork DecoPro
